Tails to get on the elliptical bike, rooms full of glasses full of steam from the physical effort of the athletes who perform abdominals and raise weights to the rhythm of the music and the screams of a muscular trainer. Towels come and go between class and class of body pump or pilates. The gym Go Fit del Barrio del Pilar is up to the top . Carlos, a young assiduous nurse at this sports center, says that “in January and in the afternoon he does not go crazy”.
At the beginning of the year, the most widespread purpose among Spaniards is to lose weight quickly, but shedding blood, sweat and tears to burn nougat. The fitness business is experiencing post-nailage with a huge hustle in its changing rooms, salons and fitness machines. “I"m overwhelmed with so many people, I can barely train well and the room coach is too busy with others to pay attention to my tables,” says Diego Sanz, a twenty-year-old student who “has passed with the roscón de Reyes”.
The gym culture goes mad from 70-year-old ladies who find aquaGym the ideal method to keep the line > up to 15 year olds who want the Maluma tablet and spend the afternoon flexing the abdomen. It is the usual landscape that is often seen in gyms like VivaGym or AltaGym, large chains that offer low cost prices compete for customers of all ages. The fever for slenderness leaves large sums of money to the industry. Nothing better than the traditional feasts of these parties to increase the number of regretful enrolled in the Go Fit.
Gyms are made of gold
The business grows without limits and this is reflected by the agency Deloitte, which has confirmed that Spanish gyms billed 2,235 million euros in 2017, 3% more than the previous exercise. In this sense, up to 5.2 million more clients signed up to exercise at the sports complex closest to their homes. Thus, it is not surprising that afterwards we have to wait with the towel on our shoulder for the monitor to attend to the desperate athletes of January .
The average fee in our country is 40 euros per month plus tuition fees. Swimming, spa , spining or body combat classes, yoga, boxing, body balance and endless activity of all kinds promise to achieve the desired body and fight against remorse. It is estimated that 10% of the population pays a sports center monthly. But the overcrowding Carlos complained about is pushing the emergence of a new trend that gains followers every minute.
Online trainers
The option of training on your own with a personal monitor was a rich thing, but the technologies have made it possible for any citizen on foot to have a monitor that makes a plan adapted to your body, diet and lifestyle . The Freeletics application is causing headaches for more than one physical coach . The company already has more than ten million downloads and its success in the fitness market is more than justified.
For less than two euros a week, the online trainer tracks you, structure the diet based on weight, height and gender. Subsequently, it measures the calories and offers a training table based on the objective set: remove kilos from above or for the more advanced define a sculptural body with muscle.
This new phenomenon is practiced by the so-called free athletes . The high-intensity workouts (HIIT) on YouTube, , which are usually performed in the Jane Fonda home theater in the eighties, have been adapted to each case . This is how the sports robots that with their algorithm pretend to unseat the lifelong monitors are born.
Fat burning bracelets
Xiaomi, the Chinese technological giant, has signed up for body worship and launched a fat burning bracelet. Rather, it has managed to lower the price and make it affordable to the average pocket. For 30 euros, the activity bracelet measures the calories burned in the day, the steps you have taken, your sleep rhythm and, if you settle too much, invites you to take a walk. It just leaves you alone, everything is to comfort the scale.
But this type of latest generation smart watch also has its detractors. A study championed by Journal of the American Medical Association concluded after analyzing 470 volunteers that the bracelet is not so magical and that it could even be counterproductive. Even so, the researchers warned that no technology in itself was thinning, it is the person who must reach the challenge you want and, for that, we have physical or digital help, willpower is the only thing that counts.
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